Cula-Reid selected for AIS Talent Program  


VFLW senior coach Penny Cula-Reid is among an impressive list of women to be selected for the second year of a 12-month female performance leadership program.


The Australian Institute of Sport (AIS) announced the latest participant intake of the AIS Talent Programs, continuing its commitment to placing more women in leadership positions in Australian Sport.


The AIS Talent Programs were first launched in 2019 to address the under-representation of women in executive and high performance coaching roles. 


In 2020, the year-long immersion program will see Cula-Reid and 33 others from a diverse range of backgrounds take part in individual and group development, focusing on identifying opportunities and removing barriers to success.


It is the latest achievement with many still to come for Cula-Reid, who took over the role as head coach of the Seagulls in October 2019.


“Being selection in the AIS high performance coaching program is a real honour,” she said.


“Sitting in a room with 16 like-minded coaches from across eight different sports will expose me to different strategies and methods as a coach. 


“Sharing experiences and knowledge will allow me to enhance my coaching development, open networks across the sports industry and further my coaching capabilities in the high performance world.” 


Minister for Youth and Sport Richard Colbeck said the nation-wide program will focus on developing high performing women and preparing them for leadership at the highest level.


“These programs are designed to challenge the status quo and initiate systemic changes in the Australian sporting system.” Minister Colbeck told 


“This dynamic group of emerging leaders will gain both professional and personal skills to progress their careers. I am really looking forward to seeing how they’ll influence and implement positive change in the sporting landscape in the years ahead.”


AIS CEO Peter Conde said the program was part of the organisation’s ongoing commitment to increasing the depth and diversity of talent in sport.


“Our goal is very simple, we want more women represented in leadership positions in Australian sport,” Conde told 


“Throughout the course of the program the current sporting environment will be explored through the lens of the participants, to identify real solutions that sport can adopt to entice and support more women to step into senior leadership roles.


“We received more than 150 applications for this program which showcases that there is vast talent pool of high performance female coaches and executives who are driven to succeed.”


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